I am reading the Twitter Handbook and I am thinking that just as twitter is revolutionizing communication and relationships, there is coming a revolutionizing change in the way we do marketing, especially with the younger generation. Just as the way we do church is not the way our parents did church, they may want to do church differently also. Substitute the word "business" or "marketing" for "church."
From the Twitter Handbook p10
"The New Media Revolution is about people, participation, and persuasion."
"...the universal hunger has always been for freedom, connection, and participation."
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